GreenV warmly welcomes Anneke van de Geijn as CCO

On 1 February 2023, Anneke van de Geijn joined GreenV , the internationally operating group of companies active in the horticultural sector, as Chief Commercial Officer. The group currently consists of Prins Group (greenhouse construction), Stolze (installation technology), GreenV Indoor (indoor cultivation), HT Verboom (internal logistics systems) and Prins USA (sales and installation services in the USA).

Founded in 2021, GreenV intends to rapidly scale up operations in the international horticultural sector. The individual companies collaborate seamlessly together and offer the highest level of technology, products and services in their areas of expertise. Effective collaboration with partners, both within and outside of the GreenV group, is integral to its success. From design, implementation, delivery and operation, through to local service, the entire process is flawless.

Anneke is an experienced and ambitious leader with an extensive background in sales, marketing, research and development, global programme management and production. Jan Derck van Karnebeek, CEO at GreenV, elaborates: "GreenV is strongly positioned in an attractive, globally expanding market. Our objective is to continue to grow as a global player along with our customers. We are delighted that Anneke has assumed the position of CCO at GreenV. Anneke has a broad background and extensive experience in creating value together with customers and achieving growth in global markets." Anneke has been active in both business-to-business and business-to-consumer food markets, in roles such as Global Marketing Director, Global Sales Director, Commercial Director and Chief Commercial Officer. She has led divisions within a large multinational and her last role was as CCO at a scaleup company.

Anneke is excited by her new challenge: "The companies within the GreenV group are enterprising, innovative and established leaders in the horticultural sector. I'm really looking forward to working with the teams. Together, we can help customers to continue to flourish and contribute to their successes and positions of strength on a global scale."